June 21 2018
Peter Lund, of SuperGenius, and chair of the Oregon Games Organization lays out why he is bullish on Oregon's place in the future of virtual and augmented reality.
We've entered the age of holograms. Remember Tony Stark building his suit in "Iron Man," or for those who remember life before 1990, the Enterprise holodeck?
We're pretty much there, and Oregon's virtual and mixed reality development scene is attracting a lot of attention. It's easy to see why folks are looking around — the virtual and mixed reality markets are projected to be worth $150 billion by 2020.
We're at the brink of the newest tech gold rush, and companies from video games to healthcare to the automotive industry are looking for the best places to develop for platforms like the Oculus Rift and Microsoft's Hololens.
When entertaining business friends from out of town, I'm often asked what makes Oregon special. It's not a rhetorical question — after visiting for a day or so, people realize that we've got something good going on here.
I answer by ticking off the normal talking points:
"It's a craft community — people make things they're proud of!" Of Portland: "It's a small town — everyone knows each other so there's no room for jerks."
All of that is true, but it doesn't paint the whole picture. Yes, people here are friendly and dedicated. Yes, we play in our Cascadian wonderland and laugh in the face of rain. But why?
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